Brand Partnership

Irvine, Calif. – September 25, 2026 -- TCL has become a "Proud Partner of the Green Bay Packers" under a new multi-year agreement granting the consumer electronics brand in-stadium signage, video board sponsorships, and digital activations at Lambeau Field.

TCL secures branding rights across Lambeau Field and Packers digital channels

The deal gives TCL rights to use Packers trademarks in advertising and promotional materials, subject to team approval, alongside video board replay sponsorships and in-stadium signage at Lambeau Field. The partnership also extends to digital advertising and social media activations across Packers-owned channels for the duration of the NFL season.

Irvine, Calif. – September 25, 2026 -- TCL has signed a multi-year partnership with the Minnesota Vikings, becoming the NFL franchise's official "Preferred TV," the companies announced.

Deal grants TCL in-stadium branding across U.S. Bank Stadium displays

The agreement gives TCL prominent placement on displays throughout U.S. Bank Stadium, exposing the brand to tens of thousands of fans at every home game. TCL also secures official use of Vikings marks and logos across its advertising and promotional materials as a designated technology partner.

East Rutherford, N.J. – September 22, 2026 -- MetLife Stadium has signed a multi-year partnership with ready-to-drink spirits brand Sun Cruiser, naming it an official Proud Partner of the venue, the New York Jets and the New York Giants.

Sun Cruiser gains stadium-wide branding across signage and digital boards

The deal grants Sun Cruiser exposure on gate pylons, video board integrations and daily highway marquees at the 82,500-seat stadium, the largest capacity venue in the NFL. MetLife Stadium ranked No. 1 in the U.S. for both tickets sold and ticket revenue in 2024, according to Pollstar.

Sydney – September 22, 2026 -- TMGM Group has extended its sponsorship of Chelsea Football Club into a fourth year, expanding its regional rights to include the Middle East alongside its existing Asia-Pacific footprint.

TMGM branding appeared on Chelsea's FA Cup shirts for the first time in club history in 2026

The milestone marked the highest-profile moment yet in the three-year partnership. TMGM also joined Chelsea's 2026 Asia-Pacific Pre-Season Tour as an Official Partner, securing open training access, pitch-side presence and post-match tunnel experiences for clients.

Wrexham – September 20, 2026 -- Wrexham AFC has named KNOX Hydration as its Official Hydration Partner under a new multi-year sponsorship, embedding the challenger beverage brand across the Club's men's and women's first teams and Academy.

KNOX secures naming rights to Wrexham's new training pavilion

Beyond product placement in training and performance environments, KNOX will serve as the naming rights partner for the Club's newly installed training pavilion, with further details to be announced. The brand's visibility will extend to team dugouts and dressing rooms at both the Racecourse Ground and The Rock.

New York – September 19, 2026 -- Kohler has returned as the official kitchen & bath and plumbing partner of the 2026 Kips Bay Decorator Show House New York, joining 22 designers and architects transforming a historic Greenwich Village townhouse at 80 Washington Place.

Kohler fixtures anchor a six-level design showcase

The 1839 Georgian townhouse, spanning six levels with grand entertaining spaces, private terraces, a dedicated wellness level, and a rooftop deck overlooking Washington Square Park, opened to the public on September 16 and runs through September 19, 2026. Kohler products integrated into the residence include the Synthos workstation sink, Numi 2.0 Smart Toilet, Kohler x Remedy Place Ice Bath, Artifacts faucet collection, Occasion collection, Components collection, Memoirs collection, and a cast iron Porto Fino sink.

Toronto – September 19, 2026 -- The Canadian Hockey League (CHL) has named Moovair its Exclusive Heating and Cooling Partner, extending the home-comfort brand's reach across the league's three member circuits — the Western Hockey League (WHL), Ontario Hockey League (OHL), and Quebec Maritimes Junior Hockey League (QMJHL).

Moovair secures exclusive category rights across 61 CHL teams

Under the multi-league agreement, Moovair becomes an Official Partner of the WHL, OHL, and QMJHL, gaining exposure across a league that fields 52 Canadian and nine American teams. The brand, which has installed more than 200,000 heat pump units nationwide, is positioning the deal as a coast-to-coast community-marketing push tied to its private-label ownership by The Master Group.

Activation runs 75 regular-season games across 15 markets

The centerpiece fan activation, "Moovair Moov of the Game,

San Francisco – September 18, 2026 -- Athleta, the Gap Inc. (NYSE: GAP) performance apparel brand, has signed a multiyear agreement to become the Official Off-Court Apparel Partner of the Golden State Valkyries, the WNBA franchise that sold out all 22 regular-season home games at Chase Center in its 2025 debut season.

Athleta launches limited Off-Court Edit collection modeled by Valkyries guard Veronica Burton

The retailer is releasing a curated performance-lifestyle apparel line on Athleta.com timed to the partnership launch, fronted by Valkyries guard Veronica Burton. The collection targets the crossover audience between athletic performance wear and everyday style consumption.

New York – September 18, 2026 -- Whirlpool brand and the Premier Lacrosse League (PLL) will stage a free public activation at Pier 17 on Sept. 15, tying the league's Championship Week to a donation program supplying UV Clean Technology laundry towers to NYPD precincts and FDNY firehouses across New York City.

Whirlpool ties product demo to first-responder donation

The "Lacrosse After Dark: Blue Light Edition" event runs 6:30-9:30 p.m. and showcases Whirlpool's Front Load Laundry Tower with UV Clean Technology, a feature the company says reduces bacteria in wash cycles without high heat or harsh chemicals. Beyond the on-site sweepstakes offering fans a chance to win a unit and VIP championship tickets, Whirlpool will donate multiple laundry towers directly to NYPD and FDNY facilities.

Denver – September 16, 2026 -- VASA Fitness has become the newest HYROX enterprise partner in North America, rolling out dedicated HYROX Training Clubs at 10 locations across five states as the fast-growing functional fitness racing format expands into mainstream gym networks.

Ten clubs across Colorado, Utah, Arizona, Oklahoma and Illinois gain HYROX-specific equipment

Participating VASA locations include Colorado Springs, Aurora and Thornton in Colorado; Oklahoma City, Oklahoma; Kaysville, Sandy and Orem in Utah; Chandler, Arizona; and Crystal Lake and Romeoville in Illinois. Each site will feature wall-ball target zones, competition-spec weighted medicine balls, push/pull sleds on VASA turf, and battle ropes to support HYROX-style training and competition preparation.