Irvine, Calif. – September 24, 2026 -- TCL has become a "Proud Partner of the Green Bay Packers" under a new multi-year agreement granting the consumer electronics brand in-stadium signage, video board sponsorships, and digital activations at Lambeau Field.
TCL secures branding rights across Lambeau Field and Packers digital channels
The deal gives TCL rights to use Packers trademarks in advertising and promotional materials, subject to team approval, alongside video board replay sponsorships and in-stadium signage at Lambeau Field. The partnership also extends to digital advertising and social media activations across Packers-owned channels for the duration of the NFL season.
Package includes alumni appearances and premium hospitality access
Beyond stadium branding, the agreement includes an appearance by a Packers alumnus intended to create fan storytelling opportunities distinct from traditional advertising. TCL also gains premium hospitality access and fan engagement initiatives, with additional hospitality and alumni experiences planned throughout the year.
Executives frame deal as expansion of TCL's NFL footprint
"We're honored to be named a Proud Partner of the Green Bay Packers, an organization with an unmatched legacy and one of the most dedicated fan communities in sports," said Chris Hamdorf, Executive Vice President, TCL North America. Justin Wolf, Director of Corporate Partnership Sales & Activations with the Green Bay Packers, said the team looks forward to introducing TCL to its fan base through new engagement formats.
The Packers, established in 1919, are the NFL's only community-owned franchise, with more than half a million fans holding shares in the club. Lambeau Field has sold out every game since 1960. TCL branding and activations will roll out across the current NFL season.