East Rutherford, N.J. – September 22, 2026 -- MetLife Stadium has signed a multi-year partnership with ready-to-drink spirits brand Sun Cruiser, naming it an official Proud Partner of the venue, the New York Jets and the New York Giants.
Sun Cruiser gains stadium-wide branding across signage and digital boards
The deal grants Sun Cruiser exposure on gate pylons, video board integrations and daily highway marquees at the 82,500-seat stadium, the largest capacity venue in the NFL. MetLife Stadium ranked No. 1 in the U.S. for both tickets sold and ticket revenue in 2024, according to Pollstar.
Brand ambassadors to activate at select Jets and Giants home games
Sun Cruiser will deploy on-site brand ambassadors for sampling and fan engagement at select home games for both NFL franchises, extending into concerts and other events hosted at the venue. The company will also run retail activations beyond the stadium to build year-round consumer visibility.
Executives cite fan demand and RTD category growth as deal drivers
"Sun Cruiser has been building some impressive momentum with our fans, and we're excited to expand on that organic relationship through this new partnership," said Mark Stefanacci, President and CEO of MetLife Stadium, noting the brand aligns with the growing ready-to-drink spirits category. Erica Taylor, senior brand director for Sun Cruiser, said the partnership lets the brand connect with fans across game days, concerts and shared experiences at the venue.
Sun Cruiser's Iced Tea & Vodka and Lemonade & Vodka products carry 4.5% ABV. The agreement follows organic sales growth for the brand already observed at MetLife Stadium prior to the formal sponsorship.