Brand Partnership

Las Vegas – October 14, 2026 -- USA Bobsled/Skeleton (USABS) and heated apparel brand ororo have renewed their partnership through the 2029-30 season, extending a four-year relationship by another four years.

ororo remains the Official Heated Apparel Partner of USABS. It will supply the national bobsled and skeleton teams with heated gear for both training and competition.

Renewal targets the 2029 IBSF World Championships in Park City

The deal arrives as USABS enters a new quadrennial that includes the 2029 IBSF World Championships in Park City. The federation is also framing the agreement as the start of its road to 2030.

ororo CEO Mark H. said the company has supported the team through daily life, training and competitions over the past four years. He said the extension covers the team's athletes and coaches through the season.

Dahlonega, Ga. – October 06, 2026 -- RefrigiWear, a manufacturer of insulated industrial workwear with more than 70 years in extreme-cold apparel, announced it will serve as official cold-weather gear sponsor for Team USA Ice Carving ahead of the 2027 International Ice Sculpture Competition in Harbin, China.

RefrigiWear joins a four-sponsor lineup backing Team USA's Harbin bid

The company joins Carveco, a computer-aided design software provider for artistic carving; Mercedes-Benz of Buckhead; and Blue Sky Law as official sponsors of Team USA Ice Carving. RefrigiWear will supply durable cold-weather apparel intended to keep the team's sculptors protected during extended work sessions in sub-freezing conditions.

Denver – October 05, 2026 -- KeyBank has signed a three-year renewal with Kroenke Sports & Entertainment (KSE), securing naming rights to a new premium seating area and the exclusive designation as Official Retail Bank Partner of the Colorado Avalanche.

KeyBank secures naming rights to new glass-side premium seating area

The agreement rebrands an exclusive, all-inclusive premium seating section on the glass as the KeyBank Ice Deck, featuring eight tickets in the corner of the Avalanche's attack-twice side at Ball Arena.

Bank extends 30-year sponsorship history dating to franchise's 1995 Denver debut

KeyBank has been an original partner of the Avalanche since the team relocated to Denver in 1995, spanning more than 1,428 wins and three Stanley Cup Championships. Last season, the bank presented the Avs Alley watch parties during the 2026 Stanley Cup Playoffs.

Los Angeles – October 04, 2026 -- ARTBOX, Korea's design-lifestyle retail brand founded in 1984, is opening its first directly operated U.S. retail activation at 8250 Melrose Avenue, Los Angeles, from October 3 through October 04, 2026, marking its initial entry into the American market.

ARTBOX partners with K-pop group ILLIT to anchor its U.S. launch

The nine-day pop-up opens October 3 with an appearance by global ambassador ILLIT — YUNAH, MINJU, WONHEE and IROHA — who will join opening remarks, a photo call, media meetings and a store tour. The collaboration pairs ARTBOX's retail format with ILLIT's Gen Z fan base to introduce Korean lifestyle retail to U.S. shoppers.

Los Angeles – October 02, 2026 -- Complex Media is upgrading its editorial staff to the Google Pixel 11, deepening a device partnership that has driven 100% activation and 85% sustained daily active usage across the company since 2025.

Pixel-powered content output has nearly doubled quarter over quarter at Complex

Since adopting Pixel as its official company device, Complex reports that real-time news and event coverage now represents the largest share of all content its staff publishes from the phone. The editorial team uses the device's pro camera and video functions to capture live coverage of major cultural moments across sports, fashion, art and music.

New York – – September 30, 2026 -- Charlotte Tilbury Beauty is entering the second year of its official beauty partnership with the Dallas Cowboys Cheerleaders while simultaneously expanding its retail collaboration with Amazon Beauty's U.S. store, the company announced.

Partnership enters second year with a redesigned gameday beauty wardrobe

Since launching in 2025, the deal has produced content, creator experiences, retail appearances and in-stadium activations tied to the cheerleaders' official gameday look. For its second year, Charlotte Tilbury has updated the look with a curated product set spanning skincare, complexion, cheeks, eyes, brows, lips and fragrance, including new launches such as the Airbrush Flawless Blur Loose Powder and Airbrush Flawless Blush Blur, formulated to withstand high-energy routines and Texas heat.

Miami – September 30, 2026 -- KNOX Hydration has secured a five-year partnership to become the Official Functional Sports Beverage of the Miami HEAT, marking the brand's formal entry into the United States market.

KNOX enters the US market through an NBA franchise platform

The multi-year agreement gives KNOX access to one of the NBA's most recognized franchises as it launches its no-sugar, no-caffeine electrolyte beverage to American consumers. The beverage is formulated with electrolytes, amino acids, vitamins and minerals targeting hydration, replenishment and recovery.

Tampa – September 25, 2026 -- Big Dan's Car Wash has signed a multi-year deal to become the Official Car Wash of the Tampa Bay Buccaneers, deepening its footprint in a market it entered four years ago.

Big Dan's expands Florida presence through NFL partnership

The express car wash chain, which operates 30+ locations across Florida, Georgia, South Carolina and Tennessee, will activate the sponsorship across marketing platforms and in-person at its Tampa Bay locations. Jay Shadday, President of Big Dan's Car Wash, said the company entered the deal recognizing the Buccaneers' community influence in the region.

Oulu, Finland – September 25, 2026 -- iLOQ, the Finnish smart access technology company that reported €150 million in turnover in 2025, has launched a new global brand campaign featuring Formula 1 World Champion Kimi Räikkönen and his son Robin Räikkönen.

Campaign extends a multi-year sponsorship from Kimi to the next generation of the Räikkönen family

Titled "The Next Generation Is Coming," the campaign builds on iLOQ's longstanding partnership with Kimi Räikkönen, now extended to Robin as he develops his own career in karting. Kimi Räikkönen retired from Formula 1 in 2021 after a career spanning more than two decades and now supports Robin as a mechanic, describing his role as offering options rather than instructions during Robin's development on the track.

Tampa – September 25, 2026 -- Colony Grill has signed on as the Official Pizza Partner of the Tampa Bay Buccaneers, placing its thin-crust pizza in Raymond James Stadium through the 2030 season.

Four concession stands and premium suites will carry Colony Grill's menu

The deal covers three signature items -- plain cheese, pepperoni and the Original Hot Oil Pizza -- sold at four concession locations in Sections 109, 134, 311 and 336. Club-level seating will offer in-seat delivery in co-branded Colony Grill and Buccaneers personal-sized pizza boxes, while larger-format pizzas will be available in suites, the Champions Club and the Hall of Fame Club.