Wrexham – September 19, 2026 -- Wrexham AFC has named KNOX Hydration as its Official Hydration Partner under a new multi-year sponsorship, embedding the challenger beverage brand across the Club's men's and women's first teams and Academy.
KNOX secures naming rights to Wrexham's new training pavilion
Beyond product placement in training and performance environments, KNOX will serve as the naming rights partner for the Club's newly installed training pavilion, with further details to be announced. The brand's visibility will extend to team dugouts and dressing rooms at both the Racecourse Ground and The Rock.
KNOX ties Wrexham deal to its US market entry and European rollout
The partnership arrives as KNOX expands its footprint following a recent launch in the UK and Europe and a subsequent entry into the US market. John Schaefer, CEO of KNOX Hydration, said the deal gives the company access to a new audience while supporting Wrexham's players, supporters and community programs.
Sports science team to integrate KNOX into player recovery protocols
KNOX will work directly with Kevin Mulholland, Wrexham AFC's Head of Performance & Sports Science, and the Club's wider sports science staff to incorporate the brand's electrolyte, amino acid, vitamin and mineral formulations into hydration and recovery routines. The products contain no sugar or caffeine.
Wrexham AFC CEO frames deal as extension of community commitment
Michael Williamson, Wrexham AFC CEO, said KNOX shares the Club's values around ambition and community impact. The two organizations plan to explore joint initiatives supporting grassroots participation and wellbeing in Wrexham, extending hydration access from professional athletes to children in youth sport.