Europe – October 23, 2026 -- Fujirebio Europe has replaced Showpad with Pitcher's sales enablement platform, citing deeper integration with Salesforce CRM and Microsoft SharePoint 365 as the reason for the switch.

Fujirebio Europe moves from Showpad after two years of mobile enablement

Fujirebio Europe took its first steps in mobile sales enablement with Showpad over a couple of years. It then moved to Pitcher to connect field content directly to its existing CRM and content management systems.

Christian Lindknud, Senior Global Business Manager for eBusiness and Strategic Initiatives at Fujirebio, said the platform keeps field teams on the most recent and relevant resources. Reps use them in customer meetings and to catch up on complex topics between sales calls.

Global – October 23, 2026 -- Pitcher has built AI roleplay, recorded feedback and team-level readiness analytics into its sales coaching capabilities, giving sales leaders a single view of skill gaps across their reps.

Reps practice with Pitcher's Intelligent Agent and record sessions for review

Reps can roleplay customer conversations with Pitcher's Intelligent Agent (PIA). They can also record sessions and send them to a peer, coach or manager for additional feedback.

Analytics show sales leadership team readiness and recommended training

Sales leadership gets a view of the entire team's readiness. The analytics detail skill gaps and recommend training aimed at individual reps or whole teams.

Global – October 23, 2026 -- Pitcher has launched Catalyst, an enterprise AI app builder that shortens custom sales application development from weeks to minutes, according to the company.

Catalyst lets non-developers build data-connected apps in natural language

Admins, marketing managers and sales operations teams can create fully functional, data-connected applications directly inside the Pitcher platform without writing code. Users describe the application they need, and Catalyst writes the code, renders the app and deploys it to sales reps within Pitcher.

Pitcher gives one example: a view of Salesforce accounts sorted by last activity date, with search and pagination. A custom store audit dashboard is another. Users can refine either through conversational prompts before publishing.

United States – October 23, 2026 -- Home affordability remains strained in the third quarter of 2026 as mortgage rates rise, even with lower prices and stronger wage growth, according to ATTOM's Q3 2026 Home Affordability Report.

Rate increases outweigh price and wage gains in ATTOM's Q3 2026 affordability data

The report finds that higher mortgage rates are offsetting two factors that would normally ease buyer pressure: lower home prices and stronger wage growth.

ATTOM tracks flipping returns and foreclosure starts across metros and states

ATTOM's Q2 2026 U.S. Home Flipping Report ranks the 10 metros with the largest annual increases in home-flipping return on investment. Its August 2026 U.S. Foreclosure Market Report lists the 10 states with the largest annual increases in foreclosure starts.

Global – October 23, 2026 -- Whatfix is offering customers software access for the remainder of their incumbent digital adoption platform (DAP) contract under its Fast Track migration program, removing dual billing for enterprises that switch vendors.

Whatfix specialists rebuild existing DAP content during migration

Fast Track specialists manage the migration and rebuild of a customer's existing flows, assets and experiences, so internal teams do not recreate them from scratch. Customer teams still handle prioritization, reviews and validation.

A parallel-run approach keeps critical guidance live in production while the new program is built on Whatfix behind the scenes. End users stay supported throughout the transition.

Global – October 23, 2026 -- A new vendor comparison guide names five alternatives to Oracle Guided Learning (OGL) for enterprises running digital adoption programs across mixed application stacks: Whatfix, WalkMe, Userlane, Apty and Pendo. The guide scores them against six criteria, including simulation training before go-live and analytics tied to workflow outcomes.

Guide scores five vendors on six enterprise criteria

The criteria are multi-application coverage, content lifecycle management (draft, QA, publish, rollback), workflow guidance depth, simulation training, outcome analytics and AI that reduces maintenance overhead.

United States – October 23, 2026 -- Nielsen is positioning Nielsen ONE as a single platform that combines audience definition, cross-media measurement, TV and streaming metrics, and audio measurement, according to its current product catalog.

Advanced Audiences integrates first- and third-party data into media plans

Nielsen Advanced Audiences lets advertisers fold first- and third-party audiences into both media planning and measurement. Nielsen says the tool lets clients define, plan and measure audiences across platforms and devices, beyond age and gender.

The consumer research side includes syndicated and custom studies under the Consumer & Media View heading. Scarborough supplies local and national data on behaviors, media and demographics.

United States – October 23, 2026 -- Nielsen's The Gauge now reports a quarterly Ad Supported Gauge for Q1 2026, measuring the share of U.S. TV viewing that is ad supported across total day among Persons 2+, alongside its monthly platform and distributor breakdowns.

Nielsen splits ad-supported TV viewing by category for Q1 2026

The quarterly view contains two components: the Ad Supported Share of TV and the Category Share of Ad Supported TV. Both cover Q1 2026 on a total-day basis for Persons 2+. The monthly Gauge separately tracks viewing by platform and by media distributor.

Two separately weighted panels feed the data

Nielsen builds the Gauge from two panels. Streaming data comes from a subset of Streaming Meter-enabled TV households within the National TV panel. Broadcast, cable and total usage come from Nielsen's overall TV panel.

United States – October 23, 2026 -- Health2047, the venture studio of the American Medical Association, splits a marketing and communications executive's time 50/50 between its own brand and its portfolio startups, which range from obesity phenotyping to radiology AI.

Health2047 operates as an agency model, not just a fund

The studio builds and backs early-stage healthcare companies and supplies them with professional services instead of only writing checks. Its portfolio includes an obesity phenotyping company, a foundation model for radiologists and a physician-founded Medicare Advantage plan.

Hermosa Beach – October 23, 2026 -- Jamie Claudio, who joined D S Simon Media in 2010 as assistant to the CEO, is now Executive Vice President for Global Destination Strategy at Tiki, an advertising technology firm that builds AI and generative engine optimization products for destinations and travel brands.

Claudio rose from CEO assistant to executive producer in four years

Claudio started at D S Simon Media in 2010, in her first job after college. She left in 2014 as executive producer for the company's satellite media tours and radio media tours. In a conversation marking D S Simon Media's 40th anniversary, CEO Doug said the company's average employee tenure is twelve years.