Europe – October 23, 2026 -- Fujirebio Europe has replaced Showpad with Pitcher's sales enablement platform, citing deeper integration with Salesforce CRM and Microsoft SharePoint 365 as the reason for the switch.
Fujirebio Europe moves from Showpad after two years of mobile enablement
Fujirebio Europe took its first steps in mobile sales enablement with Showpad over a couple of years. It then moved to Pitcher to connect field content directly to its existing CRM and content management systems.
Christian Lindknud, Senior Global Business Manager for eBusiness and Strategic Initiatives at Fujirebio, said the platform keeps field teams on the most recent and relevant resources. Reps use them in customer meetings and to catch up on complex topics between sales calls.
Pitcher bundles AI roleplay, meeting prep and next-step recommendations
Pitcher's AI features include AI Sales Roleplay, automated meeting preparation and automated follow-ups. An AI Agent also surfaces Next Best Action recommendations, trained on a customer's own winning playbooks.
The platform works as a single source of truth. Marketing sets brand and compliance guardrails, and sellers access up-to-date content and promotions.
G2 names Pitcher a High Performer in Summer 2025 EMEA report
G2 named Pitcher a High Performer in its Summer 2025 EMEA Report and awarded it a "Users Love Us" badge.