Global – October 23, 2026 -- Pitcher has launched Catalyst, an enterprise AI app builder that shortens custom sales application development from weeks to minutes, according to the company.
Catalyst lets non-developers build data-connected apps in natural language
Admins, marketing managers and sales operations teams can create fully functional, data-connected applications directly inside the Pitcher platform without writing code. Users describe the application they need, and Catalyst writes the code, renders the app and deploys it to sales reps within Pitcher.
Pitcher gives one example: a view of Salesforce accounts sorted by last activity date, with search and pagination. A custom store audit dashboard is another. Users can refine either through conversational prompts before publishing.
Apps run within enterprise IT governance rules
Catalyst builds applications within the security models and data integrity rules of a customer's IT governance framework. Apps stay inside the Pitcher environment and are available to reps immediately after deployment. Pitcher's off-the-shelf software remains the foundation, and Catalyst adds the customization layer on top.
Pitcher builds Catalyst on leading AI coding models
The company says Catalyst is built on leading AI coding models and designed to evolve as AI capabilities advance. Revenue teams, sales enablement leaders and IT business partners are the target users.
MarTech Cube commented that the launch could turn Pitcher's roleplay tool into the "central nervous system of a sales team."