United States – October 23, 2026 -- Nielsen is positioning Nielsen ONE as a single platform that combines audience definition, cross-media measurement, TV and streaming metrics, and audio measurement, according to its current product catalog.
Advanced Audiences integrates first- and third-party data into media plans
Nielsen Advanced Audiences lets advertisers fold first- and third-party audiences into both media planning and measurement. Nielsen says the tool lets clients define, plan and measure audiences across platforms and devices, beyond age and gender.
The consumer research side includes syndicated and custom studies under the Consumer & Media View heading. Scarborough supplies local and national data on behaviors, media and demographics.
TV and streaming measurement spans 30+ international markets
Nielsen's International Linear TV offering covers global linear audiences with measurement in more than 30 markets. In the U.S., the company sells national and local TV measurement, along with a separate Streaming Measurement product that tracks the time viewers spend on streaming video.
Cross-media measurement covers metrics for ads and content across linear and digital platforms, services and devices. A separate digital measurement product tracks consumption across multi-platform, multi-device and multi-distribution environments.
Audio measurement covers radio, streaming and podcasts
Nielsen's audio measurement product tracks listening across radio, streaming and podcasts. The company pitches it as a way to grow advertising revenue.