sponsorship

Mississauga – October 21, 2026 -- NCL GT20 will launch its 18-match Caribbean Edition 2026 at Arnos Vale Stadium in St. Vincent and the Grenadines on Friday, October 23, backed by four named commercial sponsors and an expanded international broadcast and streaming network that includes CBC GEM.

Toronto Kings face Vancouver Guardians in the 7 p.m. opener

The opening match starts at 7 p.m. local time (Atlantic Standard Time, UTC−4). The tournament runs through the championship final on November 2, with October 27 set as a rest day. All matches are played at Arnos Vale Stadium.

Dafabet, Coca-Cola, Powerade and Grace Good Move sign on as sponsors

The league has confirmed all four as official tournament sponsors. It says broadcast and platform availability will vary by territory and advises fans to check local listings and official NCL GT20 channels.

New York – October 15, 2026 -- Oracle Red Bull Racing and ecommerce company Rokt have retained five of six drivers for the second season of their all-female Rokt Red Bull Racing Esports team, with half of the 2026 roster drawn from the Rokt the Rig talent program.

Rokt the Rig attracted more than 7,000 entries at launch. Three of the six drivers are now graduates: Annemarie DePasquale (US), Rebecca Morrell (UK) and new signing Cythia Lok (Hong Kong). Two graduates raced in the team's inaugural 2025 season.

Team keeps five returning drivers and adds one newcomer from Hong Kong

The 2026 line-up is Paige Daughenbaugh (US), DePasquale, Bel Wells (US), Lok, Mia Rose (Australia) and Morrell. Lok is the only new driver. The five returnees start the season with a full year of competition behind them.

Wilmington, Mass. – – October 06, 2026 -- UniFirst Corporation (NYSE: UNF) will sponsor the No. 9 Chevrolet driven by 2020 NASCAR Cup Series champion Chase Elliott at Charlotte Motor Speedway on Sunday, October 11, marking the fourth of five primary sponsorship races for the company in the 2026 season.

Charlotte race returns to traditional 1.5-mile oval format

The Hendrick Motorsports entry will race at 3 p.m. ET, broadcast live on USA Network, as the Cup Series returns to Charlotte's traditional oval layout. The No. 9 car will carry UniFirst's signature green livery and U-Mark branding.

Elliott points to Richmond momentum ahead of Charlotte

Elliott said the team produced a solid run at Richmond Raceway in its last UniFirst-branded appearance and aims to carry that form into the oval race.

Denver – October 05, 2026 -- KeyBank has signed a three-year renewal with Kroenke Sports & Entertainment (KSE), securing naming rights to a new premium seating area and the exclusive designation as Official Retail Bank Partner of the Colorado Avalanche.

KeyBank secures naming rights to new glass-side premium seating area

The agreement rebrands an exclusive, all-inclusive premium seating section on the glass as the KeyBank Ice Deck, featuring eight tickets in the corner of the Avalanche's attack-twice side at Ball Arena.

Bank extends 30-year sponsorship history dating to franchise's 1995 Denver debut

KeyBank has been an original partner of the Avalanche since the team relocated to Denver in 1995, spanning more than 1,428 wins and three Stanley Cup Championships. Last season, the bank presented the Avs Alley watch parties during the 2026 Stanley Cup Playoffs.

Atlanta – October 01, 2026 -- RCX Sports, the official operator of NFL FLAG, and U.S. Bank have signed a new sponsorship covering 10 NFL FLAG Regional Tournaments running from fall 2026 through spring 2027.

Deal expands U.S. Bank's existing NFL sponsorship into grassroots flag football

The agreement builds on U.S. Bank's role as an Official Bank and Wealth Management sponsor of the NFL, extending the relationship down to the regional tournament level operated through RCX Sports. U.S. Bank separately committed $250,000 to national nonprofit GENYOUth, in collaboration with the NFL, to distribute NFL FLAG-In-School kits to 400 schools nationwide.

Indianapolis – September 29, 2026 -- Chip Ganassi Racing (CGR) has signed Danish driver Christian Lundgaard to a multi-year contract to pilot the No. 9 PNC Bank Honda starting in 2027, adding a three-time INDYCAR winner to the winningest team in series history.

Lundgaard brings a career-best third-place championship finish to CGR's 2027 lineup

At 25 years old, Lundgaard has 16 podiums and 21 top-five finishes across 87 career INDYCAR starts. In 2026 he won at the Indianapolis Motor Speedway Road Course and Road America while securing his career-best third-place finish in the championship standings and his first oval podium. He joins teammates Alex Palou and Kyffin Simpson at CGR next season.

Phoenix – September 28, 2026 -- Paze will replace PayPal as the Official Jersey Patch Partner of the Phoenix Suns starting with the 2026-27 NBA season, under a multi-year deal announced by the team and Early Warning Services, LLC, the Arizona-based company behind Paze and Zelle.

Paze logo takes upper-left jersey position previously held by PayPal

The Paze logo will appear on the upper left side of all Suns uniforms once the new season tips off. Suns and Phoenix Mercury CEO Josh Bartelstein said the patch process was competitive, with Early Warning selected for its Arizona roots and payments history spanning Zelle to Paze.

Los Angeles – September 25, 2026 -- Los Angeles Orbit, the newest franchise in League One Volleyball (LOVB), unveiled its team name, logo and brand identity today at Intuit Dome ahead of its inaugural professional season.

Ohanian, Rae and James headline ownership group at Intuit Dome reveal

Team owners Alexis Ohanian, Issa Rae and Savannah James attended the unveiling alongside LOVB Commissioner Sandra Idehen and volleyball legend Misty May-Treanor. Players including Carli Lloyd, Kotoe Inoue, Annie Drews Schumacher, Madi Kingdon Rishel and Kathryn Boden joined the event, which also featured activist Malala Yousafzai.

Irvine, Calif. – September 24, 2026 -- TCL has signed a multi-year partnership with the Minnesota Vikings, becoming the NFL franchise's official "Preferred TV," the companies announced.

Deal grants TCL in-stadium branding across U.S. Bank Stadium displays

The agreement gives TCL prominent placement on displays throughout U.S. Bank Stadium, exposing the brand to tens of thousands of fans at every home game. TCL also secures official use of Vikings marks and logos across its advertising and promotional materials as a designated technology partner.

Sydney – September 21, 2026 -- TMGM Group has extended its sponsorship of Chelsea Football Club into a fourth year, expanding its regional rights to include the Middle East alongside its existing Asia-Pacific footprint.

TMGM branding appeared on Chelsea's FA Cup shirts for the first time in club history in 2026

The milestone marked the highest-profile moment yet in the three-year partnership. TMGM also joined Chelsea's 2026 Asia-Pacific Pre-Season Tour as an Official Partner, securing open training access, pitch-side presence and post-match tunnel experiences for clients.