sponsorship

Las Vegas – September 20, 2026 -- Circa Resort & Casino and Circa Sports have signed a multi-year deal to become the first Founding Partner of the Las Vegas Athletics, securing designation as the Official Resort and Sportsbook of the MLB club ahead of its new ballpark opening in 2028.

Circa becomes the A's first Founding Partner as the club builds its Las Vegas footprint

The agreement names Circa and Circa Sports as an Official Resort and Sportsbook of both the Athletics and the future Las Vegas Athletics Ballpark. Marc Badain, president of the Athletics, said the partnership builds on Circa's prior support of the club during its time in West Sacramento and marks a step toward a distinctly Las Vegas fan experience.

New York – September 18, 2026 -- Consello, a global advisory and investing platform, has signed an agreement with The European Tour to become an Official Supporter of the 2027 Ryder Cup at Adare Manor in County Limerick, Ireland.

Ryder Cup returns to Ireland for first time since 2006

The 2027 tournament marks the event's return to Irish soil after a 21-year gap and coincides with the Ryder Cup's 100th anniversary. Consello operates offices in Dublin, Limerick, and Belfast, positioning Ireland as a strategic hub for the firm alongside New York, Miami, Atlanta, London, Brussels, and Abu Dhabi.

Dubai – September 17, 2026 -- Emaar Properties has signed on as title partner of Dubai Premier Padel P1, with the 2026 edition set for 8–15 November at Hamdan Sports Complex.

Emaar takes title sponsorship of eight-day international padel event

The tournament, rebranded Emaar Dubai Premier Padel P1, will host men's and women's competition on the Premier Padel circuit, combining ranking points and prize money with hospitality and fan experiences across the week-long schedule.

"The partnership reflects our commitment to creating distinctive experiences for residents and visitors and adds to Dubai's diverse lifestyle and leisure offering," said Ahmad Al Matrooshi, Executive Director of Emaar Properties.

London and Dublin – September 10, 2026 -- ALP, the fastest-growing nicotine pouch brand in the United States, has been named Official Nicotine Pouch Partner of Matchroom Boxing, marking its first major commercial alliance in the UK and Ireland and a formal entry point into European expansion.

The agreement grants ALP exclusive category rights across three flagship Matchroom events this autumn, positioning the brand in front of what the company calls boxing's most engaged UK and Ireland audience.

New York – September 10, 2026 -- Gaming peripherals maker ATTACK SHARK has struck a partnership with North American esports organization Cloud9 to outfit its League of Legends roster with mice, keyboards and other hardware for daily training and competitive play.

Cloud9's League of Legends Roster Gains New Hardware Sponsor

The alliance centers on Cloud9's League of Legends team, covering player training, competitive performance and player-focused content distributed across digital channels, social media and e-commerce platforms. ATTACK SHARK will supply its latest peripheral lineup to support the team's preparation for high-level competition.

Tallahassee, Fla. – September 08, 2026 -- Kin Insurance has signed a multi-year deal to place its logo on jerseys across 18 Florida State University varsity sports programs, marking the first jersey patch sponsorship in FSU Athletics history.

Patch debuts September 7 against SMU before expanding league-wide

The Kin logo appears first on FSU football uniforms during the September 7 matchup against SMU, then extends across 17 additional programs including women's basketball, baseball, softball, women's soccer, volleyball, lacrosse, swimming and diving, cross country, track and field, beach volleyball, golf and tennis. The agreement runs four years, starting with the 2026-27 season.

Southampton, England – September 07, 2026 -- VARIANSE, a globally regulated online trading brand, has signed a multi-year deal to become Southampton Football Club's Official Global Trading Partner and exclusive Official CFD Trading Partner. The agreement coincides with VARIANSE marking 10 years since its founding in 2015.

VARIANSE secures worldwide branding rights tied to Southampton FC's intellectual property

The multi-year contract grants VARIANSE global rights to use its official Southampton FC partnership titles and approved club branding across international digital activations. The company will have prominent placement at St Mary's Stadium, including matchday advertising and partner branding throughout the season.

Mesa, Ariz. – September 07, 2026 -- Arizona Athletic Grounds (AAG) has signed a seven-year, multimillion-dollar Founding Partnership naming PepsiCo the official soft drink partner of its 275-acre Mesa campus.

PepsiCo's beverage portfolio takes over concessions across a 275-acre campus

Under the agreement, PepsiCo brands including Gatorade, Pepsi, Mountain Dew, Starry, Aquafina, LIFEWTR, Starbucks, Celsius, Alani Nu and Rockstar Energy will be served at concessions, three fieldhouses, the sports bar, food court, performance center and all outdoor competition venues at AAG. The deal also includes signage, digital and IPTV inventory, and year-round activation rights at AAG tournaments.

Miami Gardens, Fla. – September 07, 2026 -- South Florida Motorsports (SFM) and Hard Rock International have signed a new multi-year naming rights agreement that renames the race the FORMULA 1 HARD ROCK MIAMI GRAND PRIX, effective from the 2027 edition. The event is contracted to remain on the Formula 1 calendar through 2041.

Hard Rock expands from founding sponsor to full title partner

Hard Rock joined the Miami race as an original Founding Partner at its 2022 launch and has held naming rights to Hard Rock Stadium, home of the NFL's Miami Dolphins, since 2016. The stadium anchors the Miami International Autodrome, a 19-turn, 3.36-mile circuit that hosts the race. Under the new deal, Hard Rock branding will appear on the official event title, logo, podium, the Fan Fest and trackside signage throughout the venue for the 2027 race, with a date still to be announced.