Atlanta – October 01, 2026 -- RCX Sports, the official operator of NFL FLAG, and U.S. Bank have signed a new sponsorship covering 10 NFL FLAG Regional Tournaments running from fall 2026 through spring 2027.
Deal expands U.S. Bank's existing NFL sponsorship into grassroots flag football
The agreement builds on U.S. Bank's role as an Official Bank and Wealth Management sponsor of the NFL, extending the relationship down to the regional tournament level operated through RCX Sports. U.S. Bank separately committed $250,000 to national nonprofit GENYOUth, in collaboration with the NFL, to distribute NFL FLAG-In-School kits to 400 schools nationwide.
First four tournaments launch Oct. 3 in Canton, Ohio
The opening set of tournaments will be held in the Cleveland Browns, Las Vegas Raiders, Chicago Bears and Los Angeles Chargers markets this fall, starting Oct. 3 in Canton. Team USA flag football player and U.S. Bank flag ambassador Izzy Geraci is scheduled to appear at the Chargers market event. Six additional tournaments are set for spring 2027, with locations and dates still to be announced.
Youth flag football participation has risen 38% since 2015
Participation among 6-to-12-year-olds has grown to more than 1.5 million players, a 38% increase over the past decade, according to figures cited by the organizers. NFL FLAG describes itself as the largest flag football league in the country, with more than 1,800 leagues across 50 states, and elsewhere cites a network of more than 2,000 locally operated leagues serving nearly 1 million youth athletes.
U.S. Bank will deploy employee volunteers and branded activations at each event
Across the tournament series, U.S. Bank staff will run on-site activations including branded vehicles, a football toss, financial education games and prizes, alongside content distributed on NFL FLAG digital channels. The bank also plans to engage local league operators and flag football communities directly at each stop.
"NFL FLAG brings athletes, families and neighbors together, and these regional tournaments give us an opportunity to support our local communities," said Sekou Kaalund, head of Branch and Small Business Banking at U.S. Bank.
RCX Sports frames the deal as part of a broader national-partner push into local youth sports
RCX Sports, which operates NFL FLAG, says the sport continues to expand at youth, high school, collegiate and international levels, and that regional tournaments remain central to keeping young athletes connected to the game. Additional programming details for each tournament will be announced closer to each event date.