Stellantis Pro One Launches BEV-at-Diesel-Price Campaign Across Europe for Commercial Fleets
SHERIDAN, WYOMING - April 3, 2026 - Fleet operators and last-mile logistics companies across Europe now face a direct cost-parity challenge in their next van procurement cycle as Stellantis Pro One, the commercial vehicles business unit of Stellantis, rolls out a campaign pricing battery electric vans at equivalent total cost of ownership to diesel models.
Campaign structure and scope
Stellantis Pro One is positioning the campaign as a pan-European commercial offer, targeting the light commercial vehicle segment where diesel has historically dominated fleet purchasing decisions. The initiative covers the BEV variants within the Pro One portfolio, which spans brands including Citroën, Fiat Professional, Opel, Peugeot, and Vauxhall - each offering electric van models in the compact-to-midsize cargo range.