BCG Survey: 60% of Consumers Expect Retail-Like Health Care
BOSTON – November 12, 2026 -- Nearly half of consumers worldwide regard health care products as just another consumer good, and more than 60% expect the convenience of retail from health care providers, according to a Boston Consulting Group (BCG) survey of nearly 10,000 people. Roughly two-thirds want greater control over treatment choices and costs.
The report, titled The Consumerization of Health Care: How Patients Are Reshaping the Industry, covers ten markets: Brazil, China, France, Germany, India, Japan, Switzerland, the UAE, the UK and the US. It assesses the implications for biopharma companies, medical technology companies and health care providers.
China scores 72 on BCG's consumerization index, while Japan ranks last at 36
BCG built an index from six survey measures, scored from 0 to 100, to gauge expectations of convenience, control and access to information. China leads at 72, followed by India (66), the UAE (63) and Brazil (62).