Optimizely Launches Virtual Teammates, AI Coworkers for Marketers
NEW YORK -- September 01, 2026 -- Optimizely unveiled Virtual Teammates on Aug. 31, 2026 at its Opticon conference, a new class of AI coworkers built to take on defined marketing roles instead of responding to individual prompts. The launch includes five role-specific digital coworkers: Chief of Staff, SEO & AI Search Analyst, Marketing Analyst, Personalization Strategist, and CRO Manager. Each retains organizational context over time and operates across marketing tools under its own identity and permissions.
81% of B2B Marketing Leaders Juggle Multiple Disconnected AI Tools Weekly
A global Optimizely study of more than 2,000 B2B marketing leaders found that 81% personally switch between two or more disconnected AI tools each week, including 19% who use four or more. Optimizely said Virtual Teammates are built to function as ongoing members of the marketing team rather than an additional standalone tool marketers have to operate.