Parsippany – October 06, 2026 -- Ferrero is committing more than $50 million across its portfolio for a 2027 Super Bowl marketing push, the largest individual campaign investment in the company's history.
Nutella makes its first-ever Super Bowl appearance after a viral space mission boosted sales
The campaign follows Nutella's appearance aboard NASA's Artemis II mission in April 2026, which Ferrero says drove a 60.7% year-over-year increase in search volume for the brand. Unit sales on Amazon rose 20.2% above Nutella's own pre-event baseline between April 6 and May 8, 2026, according to internal company data. The new ad will also promote Nutella Peanut, which Ferrero describes as the brand's first product innovation in 60 years.
Kinder Bueno returns after a 140% volume sales lift from its 2026 debut
Kinder Bueno will return to the game for a second year after its debut campaign last year generated a 140% increase in volume sales compared to the prior year, according to Ferrero. The new Kinder Bueno and Nutella spots are scheduled to air live during the game on February 14, 2027.
"We've invested billions of dollars in our North American growth plans, and last year's ad debut proved it's working," said Michael Lindsey, Ferrero North America President and Chief Business Officer. "Building on the genuine momentum from Kinder Bueno and the success of Nutella Peanut, we're in a position to double down on our investment to accelerate portfolio awareness and market share in the U.S."
The expanded spend extends Ferrero's marketing footprint beyond retail and social media into what the company calls one of the most-watched cultural moments of the year.