Ferrero Commits $50M+ for 2027 Super Bowl Push on Nutella, Kinder Bueno
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Parsippany – October 06, 2026 -- Ferrero is committing more than $50 million across its portfolio for a 2027 Super Bowl marketing push, the largest individual campaign investment in the company's history.
Nutella makes its first-ever Super Bowl appearance after a viral space mission boosted sales
The campaign follows Nutella's appearance aboard NASA's Artemis II mission in April 2026, which Ferrero says drove a 60.7% year-over-year increase in search volume for the brand. Unit sales on Amazon rose 20.2% above Nutella's own pre-event baseline between April 6 and May 8, 2026, according to internal company data. The new ad will also promote Nutella Peanut, which Ferrero describes as the brand's first product innovation in 60 years.