Ferrero

Ferrero Commits $50M+ for 2027 Super Bowl Push on Nutella, Kinder Bueno

Ferrero Commits $50M+ for 2027 Super Bowl Push on Nutella, Kinder Bueno

Parsippany – October 06, 2026 -- Ferrero is committing more than $50 million across its portfolio for a 2027 Super Bowl marketing push, the largest individual campaign investment in the company's history.

Nutella makes its first-ever Super Bowl appearance after a viral space mission boosted sales

The campaign follows Nutella's appearance aboard NASA's Artemis II mission in April 2026, which Ferrero says drove a 60.7% year-over-year increase in search volume for the brand. Unit sales on Amazon rose 20.2% above Nutella's own pre-event baseline between April 6 and May 8, 2026, according to internal company data. The new ad will also promote Nutella Peanut, which Ferrero describes as the brand's first product innovation in 60 years.

Snack Bars Market to Hit $32.66B by 2031 as Protein Race Intensifies

Snack Bars Market to Hit $32.66B by 2031 as Protein Race Intensifies

Hyderabad, India – September 10, 2026 -- The global snack bars market is projected to grow from $21.94 billion in 2026 to $32.66 billion by 2031, a compound annual growth rate of 8.28%, according to Mordor Intelligence.

Convenience demand broadens consumption occasions across demographics

Portability is driving snack bars into new use cases beyond traditional snacking, including commuting, school routines, and pre- or post-workout nutrition. Manufacturers are diversifying portfolios across cereal and granola bars, protein and energy bars, and fruit, nut or seed bars to capture more frequent purchases.