Pitcher

Global – October 23, 2026 -- Pitcher is repositioning its sales enablement software as an AI-native platform, adding a no-code enterprise app builder called Pitcher Catalyst and an intelligent agent named PIA to its content tools.

Pitcher Catalyst lets teams build data-connected apps in natural language

Catalyst allows teams to create fully functional, data-connected applications inside the Pitcher platform using natural language rather than code. Pitcher markets it as an Enterprise AI App Builder.

Pitcher Pathways converts company data into live presentations

Pitcher Pathways turns a company's data and content into dynamic, live presentations. Advisors and reps use them in client conversations, with the stated aim of increasing revenue.

Europe – October 23, 2026 -- Fujirebio Europe has replaced Showpad with Pitcher's sales enablement platform, citing deeper integration with Salesforce CRM and Microsoft SharePoint 365 as the reason for the switch.

Fujirebio Europe moves from Showpad after two years of mobile enablement

Fujirebio Europe took its first steps in mobile sales enablement with Showpad over a couple of years. It then moved to Pitcher to connect field content directly to its existing CRM and content management systems.

Christian Lindknud, Senior Global Business Manager for eBusiness and Strategic Initiatives at Fujirebio, said the platform keeps field teams on the most recent and relevant resources. Reps use them in customer meetings and to catch up on complex topics between sales calls.

Global – October 23, 2026 -- Pitcher has built AI roleplay, recorded feedback and team-level readiness analytics into its sales coaching capabilities, giving sales leaders a single view of skill gaps across their reps.

Reps practice with Pitcher's Intelligent Agent and record sessions for review

Reps can roleplay customer conversations with Pitcher's Intelligent Agent (PIA). They can also record sessions and send them to a peer, coach or manager for additional feedback.

Analytics show sales leadership team readiness and recommended training

Sales leadership gets a view of the entire team's readiness. The analytics detail skill gaps and recommend training aimed at individual reps or whole teams.

Global – October 23, 2026 -- Pitcher has launched Catalyst, an enterprise AI app builder that shortens custom sales application development from weeks to minutes, according to the company.

Catalyst lets non-developers build data-connected apps in natural language

Admins, marketing managers and sales operations teams can create fully functional, data-connected applications directly inside the Pitcher platform without writing code. Users describe the application they need, and Catalyst writes the code, renders the app and deploys it to sales reps within Pitcher.

Pitcher gives one example: a view of Salesforce accounts sorted by last activity date, with search and pagination. A custom store audit dashboard is another. Users can refine either through conversational prompts before publishing.