Global – October 23, 2026 -- Pitcher is repositioning its sales enablement software as an AI-native platform, adding a no-code enterprise app builder called Pitcher Catalyst and an intelligent agent named PIA to its content tools.
Pitcher Catalyst lets teams build data-connected apps in natural language
Catalyst allows teams to create fully functional, data-connected applications inside the Pitcher platform using natural language rather than code. Pitcher markets it as an Enterprise AI App Builder.
Pitcher Pathways converts company data into live presentations
Pitcher Pathways turns a company's data and content into dynamic, live presentations. Advisors and reps use them in client conversations, with the stated aim of increasing revenue.
Pitcher defines the old enablement model as insufficient
Pitcher describes traditional sales enablement as a tool that brought sales and marketing together to give reps content and training on demand. It says that model "used to be enough." The company's pitch to buyers has three parts:
- Reps get more time back in their day.
- Customers receive a more personalized sales experience.
- Leadership gets better performance from the revenue team.
The platform is built to integrate with existing processes and tech stacks. Pitcher says it consolidates the data, content and systems reps need into one environment. The company offers personalized demos tailored to buyer needs. It has not published pricing, customer counts or performance metrics for the new features.