Singapore – October 13, 2026 -- BIGO Ads, the advertising platform of JOYY Inc. (NASDAQ: JOYY), has made its SDK generally available through Google AdMob mediation as an in-app bidding partner, giving AdMob publishers access to its advertiser demand.
Five ad formats are supported at launch, with more planned
The integration covers app open, native, rewarded, banner and interstitial ads. BIGO Ads said further formats will follow.
Developers using AdMob Mediation can connect to the SDK through in-app bidding. BIGO Ads says this brings publishers demand from global premium advertisers, which raises bidding competition and eCPM without hurting user experience.
Advertisers gain access to casual, core gaming and non-gaming inventory
On the buy side, advertisers can scale user growth across traffic from casual and core gaming apps as well as non-gaming apps that integrate the SDK via AdMob Mediation.
Talkie reports 2x ARPU from BIGO Ads during testing
AI-powered app Talkie was invited to test the integration. Ace, Talkie's Head of Monetization & Product, said eCPMs and fill rates exceeded expectations during the testing phase. He added that ARPU generated from BIGO Ads alone increased 2x and that SDK integration was seamless.
Eden Liu, Head of Global Business at BIGO Ads, said the partnership shows the company has met Google's standards for security, performance and product capability.
BIGO Ads SDK already runs in more than 55,000 apps
The SDK is integrated in over 55,000 apps. BIGO Ads works with developers including Minimax, Hungry Studio, Fugo Games, FreePlay, Voodoo and TapNation.