BIGO Ads SDK Goes Live on Google AdMob as Bidding Partner
Singapore – October 13, 2026 -- BIGO Ads, the advertising platform of JOYY Inc. (NASDAQ: JOYY), has made its SDK generally available through Google AdMob mediation as an in-app bidding partner, giving AdMob publishers access to its advertiser demand.
Five ad formats are supported at launch, with more planned
The integration covers app open, native, rewarded, banner and interstitial ads. BIGO Ads said further formats will follow.
Developers using AdMob Mediation can connect to the SDK through in-app bidding. BIGO Ads says this brings publishers demand from global premium advertisers, which raises bidding competition and eCPM without hurting user experience.
Advertisers gain access to casual, core gaming and non-gaming inventory
On the buy side, advertisers can scale user growth across traffic from casual and core gaming apps as well as non-gaming apps that integrate the SDK via AdMob Mediation.