Digital Advertising

Singapore – October 13, 2026 -- BIGO Ads, the advertising platform of JOYY Inc. (NASDAQ: JOYY), has made its SDK generally available through Google AdMob mediation as an in-app bidding partner, giving AdMob publishers access to its advertiser demand.

Five ad formats are supported at launch, with more planned

The integration covers app open, native, rewarded, banner and interstitial ads. BIGO Ads said further formats will follow.

Developers using AdMob Mediation can connect to the SDK through in-app bidding. BIGO Ads says this brings publishers demand from global premium advertisers, which raises bidding competition and eCPM without hurting user experience.

Advertisers gain access to casual, core gaming and non-gaming inventory

On the buy side, advertisers can scale user growth across traffic from casual and core gaming apps as well as non-gaming apps that integrate the SDK via AdMob Mediation.

Tokyo – October 12, 2026 -- NTT DOCOMO, INC. has developed an AI model that delivers accurate predictions from the first day of a new service, and it will test the technology in field trials with digital out-of-home (DOOH) advertising businesses in Japan and overseas by March 2027.

The Dual-view Adaptive Retrieval-augmented Tweedie model targets the "cold-start problem." This occurs when AI cannot make reliable predictions or recommendations because historical data is insufficient, for example after a service launch or an expansion into a new field or region. A paper on the model has been accepted for presentation at the 20th ACM Conference on Recommender Systems (ACM RecSys 2026).

New York and Munich – October 07, 2026 -- FouAnalytics and fraud0 have deepened their partnership to roll out an AI agent that automatically recovers wasted Google Ads spend for brand advertisers worldwide.

Pharmaceutical company Uriach recovers $28,000 in Google Ads spend within three months

Uriach used fraud0's AI for Google Ads Refunds to claw back the sum from invalid traffic and billing errors on its Google Ads campaigns, according to the companies. The tool has already audited more than $2 billion in digital advertising spend across industries, with clients including HelloFresh, Condor, ABOUT YOU and the Otto Group.