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Waterline Tower Tops Out in Austin, Becomes Tallest Building in Texas

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Waterline Tower Tops Out in Austin, Becomes Tallest Building in Texas

AUSTIN, Texas -- September 01, 2026 -- DPR Construction completed the 74-story Waterline tower at 98 Red River Street two months ahead of its original 50-month schedule, finishing the job in 48 months. The 1,025-foot structure now stands as the tallest building in Texas, DPR announced on Aug. 31, 2026. The 2.7 million-square-foot tower, co-developed by Lincoln Property Company and Kairoi Residential, combines residential, hotel, office, retail and parking uses on a footprint of more than three acres in downtown Austin.

DPR Deploys 6,800 Workers Across 4.5 Million Labor Hours

More than 150 trade partners and roughly 6,800 skilled workers logged approximately 4.5 million hours on the project, with about 1,000 workers onsite during peak construction. Crews placed more than 150,000 cubic yards of concrete, a volume DPR compares to 46 Olympic-sized swimming pools, and built 92 individual sculptural columns, including 15 installed on the roof.

Optimizely Launches Virtual Teammates, AI Coworkers for Marketers

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Optimizely Launches Virtual Teammates, AI Coworkers for Marketers

NEW YORK -- September 01, 2026 -- Optimizely unveiled Virtual Teammates on Aug. 31, 2026 at its Opticon conference, a new class of AI coworkers built to take on defined marketing roles instead of responding to individual prompts. The launch includes five role-specific digital coworkers: Chief of Staff, SEO & AI Search Analyst, Marketing Analyst, Personalization Strategist, and CRO Manager. Each retains organizational context over time and operates across marketing tools under its own identity and permissions.

81% of B2B Marketing Leaders Juggle Multiple Disconnected AI Tools Weekly

A global Optimizely study of more than 2,000 B2B marketing leaders found that 81% personally switch between two or more disconnected AI tools each week, including 19% who use four or more. Optimizely said Virtual Teammates are built to function as ongoing members of the marketing team rather than an additional standalone tool marketers have to operate.