Only 16% of Surveyed Colleges Offer Fundraiser Incentive Pay
Lyndhurst, N.J. – November 02, 2026 -- Only about 16% of 38 higher education institutions surveyed by Marts&Lundy offer incentive compensation to advancement staff, while more than 40% of those without a program are considering one, according to a new benchmarking study from the fundraising consultancy.
The report, Incentive Compensation in Higher Education Advancement, revisits research the firm first published in 2016. It covers program eligibility, structure, performance measures and perceived outcomes. Marts&Lundy conducted the research through an online questionnaire in summer 2026, covering public and private institutions with and without programs.