Product Range Expansion

SportOkay.com adds cross-country range, expects 15% growth

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SportOkay.com adds cross-country range, expects 15% growth

Innsbruck – November 13, 2026 -- Austrian online sports retailer SportOkay.com expects revenue to grow about 15% to more than €45 million in its fiscal year in progress after adding cross-country skiing to its winter range, the company says.

By FairsOnline's calculation, using the company's rounded figures, that implies previous-year revenue of roughly €39 million (€45 million divided by 1.15) and an increase of about €6 million. The company attributes the growth to the new category. It did not disclose how much of the increase it expects from cross-country products.