Innsbruck – November 13, 2026 -- Austrian online sports retailer SportOkay.com expects revenue to grow about 15% to more than €45 million in its fiscal year in progress after adding cross-country skiing to its winter range, the company says.
By FairsOnline's calculation, using the company's rounded figures, that implies previous-year revenue of roughly €39 million (€45 million divided by 1.15) and an increase of about €6 million. The company attributes the growth to the new category. It did not disclose how much of the increase it expects from cross-country products.
SportOkay.com stocks more than 2,500 cross-country items in Innsbruck
The Tyrol-based retailer says all items are in stock at its Innsbruck warehouse and ready to ship. Skis, poles and boots come from Fischer, Atomic, Salomon, Rossignol and Leki. Apparel comes from Daehlie, Löffler, Odlo and Sportful. Ski care, eyewear, watches and accessories come from Swix, Oakley and Garmin. That makes 12 named brands across the range.
The company describes the assortment as one of the most extensive among Austrian online retailers in cross-country. The claim rests on its own AI-assisted comparison of publicly visible offers.
CEO Plankensteiner targets beginners and ambitious athletes
CEO Konrad Plankensteiner says the range is meant to serve both beginners and ambitious athletes. The company also wants to serve endurance athletes such as road cyclists and runners, who it says are taking up cross-country skiing as a winter complement.
The company points to Austrian nordic centers including Seefeld, Hochfilzen and Ramsau am Dachstein. It says snowfarming and technical snowmaking allow the first trail kilometers there as early as November.