Industry Partnerships

Arlington, Va. – October 12, 2026 -- Hyundai Translead has renewed its Silver Partnership with the Women In Trucking Association (WIT), extending a sponsorship tier it has held since 2016.

Hyundai Translead has backed WIT for 14 years

The trailer manufacturer has taken part in the association since 2012 and has supported WIT as a Silver Partner for the past decade. WIT said the renewal reflects Hyundai Translead's backing of its mission to promote the employment and advancement of women in trucking, build connections and recognize achievements.

Theresa Check, Vice President of Sales at Hyundai Translead, said the company wants to "help create opportunities for growth, learning, and connection" and to encourage more women to build careers in transportation.

Jennifer Hedrick, CAE, president and CEO of WIT, described Hyundai Translead as an innovative industry leader and a valued partner in advancing the association's mission.

Plover – – October 12, 2026 -- Bridgestone Americas has renewed its Gold Partnership with the Women In Trucking Association (WIT), extending a relationship that began with the company joining the association in 2021.

Bridgestone has backed WIT as a Gold Partner since 2023

Bridgestone has sponsored WIT's Accelerate! Conference & Expo since 2022. Megan Miller, the company's director of network & solutions development and deployment, sits on the WIT board of directors.

Debra Hamlin, Bridgestone's senior manager of ERS operations and customer insights, said the partnership has helped the company "connect with industry leaders" and contribute to discussions on the future of transportation. Lana Nichols, WIT's interim president and CEO, said Miller's board role and Bridgestone's ongoing support advance the association's mission and add value for members.

New York – October 05, 2026 -- BagelUp, producer of New York BagelFest, will stage the second annual Growth Lab on November 14, 2026, expanding the one-day business incubator into a year-round partner program aimed at reducing the failure rate among new bagel shop founders.

Industry data shows roughly 40-50% of new food service establishments close within five years

Citing U.S. Bureau of Labor Statistics figures, BagelUp President Sam Silverman said the Growth Lab connects early-stage entrepreneurs with industry veterans to provide mentorship during what he called the critical early years of opening a first brick-and-mortar location.