Consumer Engagement

New York – September 22, 2026 -- The New York International Auto Show's 2026 Visitor Impact Report found that 92% of attendees who said they planned to buy a vehicle within 12 months actually did so, underscoring the event's direct influence on automotive sales conversion. The 127th edition of the show, North America's oldest auto exhibition since 1900, will run March 26–April 4, 2027, at the Jacob K. Javits Convention Center, with Media & Industry Days set for March 23–25.

Show attendance drives measurable purchase intent among visitors

According to the 2026 report, 80% of visitors said the show influenced their next vehicle decision, while 38% indicated plans to purchase or lease within 12 months. Among those 12-month intenders, 42% added one or more brands to their consideration list after attending.

East Rutherford, N.J. – September 22, 2026 -- MetLife Stadium has signed a multi-year partnership with ready-to-drink spirits brand Sun Cruiser, naming it an official Proud Partner of the venue, the New York Jets and the New York Giants.

Sun Cruiser gains stadium-wide branding across signage and digital boards

The deal grants Sun Cruiser exposure on gate pylons, video board integrations and daily highway marquees at the 82,500-seat stadium, the largest capacity venue in the NFL. MetLife Stadium ranked No. 1 in the U.S. for both tickets sold and ticket revenue in 2024, according to Pollstar.

Amsterdam – September 15, 2026 -- SMiT will debut a CI+ 2.0 USB dongle embedding Ultra-Wideband (UWB) technology at IBC2026, targeting Pay-TV operators seeking consent-based audience measurement on the main screen.

SMiT combines four vendor technologies into one presence-aware TV stack

The platform integrates SMiT's secure TV-access hardware, TrueSense UWB positioning, The Hashgraph Group's BrandBoost engagement product, and Sofia Digital's TV application layer. The dongle connects directly to a compatible iDTV, eliminating the need for a separate set-top box.

UWB precision links opted-in smartphones to TV sessions

TrueSense UWB technology allows the system to securely associate a registered viewer's smartphone or tag with the television and calculate its proximity and relative position. This data feeds BrandBoost, which layers gamification, targeted engagement and reward workflows onto the viewing session.