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Grundig Unveils IFA 2026 Lineup as Beko-Changhong Alliance Deepens

Grundig Unveils IFA 2026 Lineup as Beko-Changhong Alliance Deepens

Berlin – September 09, 2026 -- Grundig, the European premium home appliance brand, unveiled a new product lineup at IFA 2026 spanning televisions, refrigerators, washer-dryers and air conditioners, marking a new phase in the strategic alliance between parent company Beko and Chinese manufacturer Changhong.

Changhong secures Grundig brand license for select categories and markets

The IFA showcase confirmed that Changhong has been granted a license to operate under the Grundig brand in certain product categories and markets. The arrangement combines Changhong's research, manufacturing and supply-chain capabilities with Grundig's European market heritage, with both companies stating the alliance will expand Grundig's commercial reach across Europe and other international markets.

STANLEY Enters Flooring Market via Area Floors, i4F Drop-Lock Deal

STANLEY Enters Flooring Market via Area Floors, i4F Drop-Lock Deal

Turnhout – – September 07, 2026 -- STANLEY® has entered the global flooring market for the first time, launching SPC flooring collections across the EMEA region through a strategic partnership with Istanbul-based manufacturer Area Floors and Belgian technology group i4F®.

STANLEY licenses its 175-year-old brand into flooring for the first time

Founded in 1843, STANLEY is extending its brand beyond tools into residential construction and renovation flooring. The new SPC (stone polymer composite) collections are currently in production and will be commercialized across EMEA in 2026, marking STANLEY's debut in the global floating floor category.