Berlin – September 09, 2026 -- Grundig, the European premium home appliance brand, unveiled a new product lineup at IFA 2026 spanning televisions, refrigerators, washer-dryers and air conditioners, marking a new phase in the strategic alliance between parent company Beko and Chinese manufacturer Changhong.
Changhong secures Grundig brand license for select categories and markets
The IFA showcase confirmed that Changhong has been granted a license to operate under the Grundig brand in certain product categories and markets. The arrangement combines Changhong's research, manufacturing and supply-chain capabilities with Grundig's European market heritage, with both companies stating the alliance will expand Grundig's commercial reach across Europe and other international markets.
AURORA 100 flagship TV packs 9,720 independently controlled dimming zones
The AURORA 100 television integrates RGB Micro-Focusing LED chips and OD8 ultra-thin light control technology across 9,720 independently controlled dimming zones, housed in a 39-millimeter-thin profile. The set includes AI-powered Aurora Light Wings designed to enhance ambient visual experience.
Space Pro refrigerator delivers 600-liter capacity in a 599mm depth
The Space Pro refrigerator series pairs a 599-millimeter depth with 600 liters of storage capacity and a -3.5°C freshness zone. The lineup also includes washer-dryers with heat-pump drying operating at 45°C, alongside AI-driven air conditioners featuring fresh-air circulation and purification.
Alliance targets long-term product innovation and brand growth in key markets
Beko and Changhong said they will jointly leverage combined expertise in technology, branding and market operations to drive further product innovation under the Grundig name. The companies stated their aim is to expand Grundig's global footprint, building on its design philosophy and consumer-facing slogan, "Everything starts at home."