Miami – September 29, 2026 -- KNOX Hydration has secured a five-year partnership to become the Official Functional Sports Beverage of the Miami HEAT, marking the brand's formal entry into the United States market.
KNOX enters the US market through an NBA franchise platform
The multi-year agreement gives KNOX access to one of the NBA's most recognized franchises as it launches its no-sugar, no-caffeine electrolyte beverage to American consumers. The beverage is formulated with electrolytes, amino acids, vitamins and minerals targeting hydration, replenishment and recovery.
Activations will run across Kaseya Center and HEAT digital channels
Branding, fan engagement initiatives, digital content, community activations and exclusive experiences will integrate KNOX throughout the Miami HEAT organization. The partnership officially commences ahead of the upcoming NBA season, with activations appearing at Kaseya Center and across the team's digital platforms.
CEO John Schaefer frames the deal as a global brand milestone
"This partnership with the Miami HEAT is a defining moment for KNOX,