Brand Partnership

New York – September 18, 2026 -- Kohler has returned as the official kitchen & bath and plumbing partner of the 2026 Kips Bay Decorator Show House New York, joining 22 designers and architects transforming a historic Greenwich Village townhouse at 80 Washington Place.

Kohler fixtures anchor a six-level design showcase

The 1839 Georgian townhouse, spanning six levels with grand entertaining spaces, private terraces, a dedicated wellness level, and a rooftop deck overlooking Washington Square Park, opened to the public on September 16 and runs through October 13, 2026. Kohler products integrated into the residence include the Synthos workstation sink, Numi 2.0 Smart Toilet, Kohler x Remedy Place Ice Bath, Artifacts faucet collection, Occasion collection, Components collection, Memoirs collection, and a cast iron Porto Fino sink.

Toronto – September 18, 2026 -- The Canadian Hockey League (CHL) has named Moovair its Exclusive Heating and Cooling Partner, extending the home-comfort brand's reach across the league's three member circuits — the Western Hockey League (WHL), Ontario Hockey League (OHL), and Quebec Maritimes Junior Hockey League (QMJHL).

Moovair secures exclusive category rights across 61 CHL teams

Under the multi-league agreement, Moovair becomes an Official Partner of the WHL, OHL, and QMJHL, gaining exposure across a league that fields 52 Canadian and nine American teams. The brand, which has installed more than 200,000 heat pump units nationwide, is positioning the deal as a coast-to-coast community-marketing push tied to its private-label ownership by The Master Group.

Activation runs 75 regular-season games across 15 markets

The centerpiece fan activation, "Moovair Moov of the Game,

San Francisco – September 18, 2026 -- Athleta, the Gap Inc. (NYSE: GAP) performance apparel brand, has signed a multiyear agreement to become the Official Off-Court Apparel Partner of the Golden State Valkyries, the WNBA franchise that sold out all 22 regular-season home games at Chase Center in its 2025 debut season.

Athleta launches limited Off-Court Edit collection modeled by Valkyries guard Veronica Burton

The retailer is releasing a curated performance-lifestyle apparel line on Athleta.com timed to the partnership launch, fronted by Valkyries guard Veronica Burton. The collection targets the crossover audience between athletic performance wear and everyday style consumption.

New York – September 17, 2026 -- Whirlpool brand and the Premier Lacrosse League (PLL) will stage a free public activation at Pier 17 on Sept. 15, tying the league's Championship Week to a donation program supplying UV Clean Technology laundry towers to NYPD precincts and FDNY firehouses across New York City.

Whirlpool ties product demo to first-responder donation

The "Lacrosse After Dark: Blue Light Edition" event runs 6:30-9:30 p.m. and showcases Whirlpool's Front Load Laundry Tower with UV Clean Technology, a feature the company says reduces bacteria in wash cycles without high heat or harsh chemicals. Beyond the on-site sweepstakes offering fans a chance to win a unit and VIP championship tickets, Whirlpool will donate multiple laundry towers directly to NYPD and FDNY facilities.

Denver – September 15, 2026 -- VASA Fitness has become the newest HYROX enterprise partner in North America, rolling out dedicated HYROX Training Clubs at 10 locations across five states as the fast-growing functional fitness racing format expands into mainstream gym networks.

Ten clubs across Colorado, Utah, Arizona, Oklahoma and Illinois gain HYROX-specific equipment

Participating VASA locations include Colorado Springs, Aurora and Thornton in Colorado; Oklahoma City, Oklahoma; Kaysville, Sandy and Orem in Utah; Chandler, Arizona; and Crystal Lake and Romeoville in Illinois. Each site will feature wall-ball target zones, competition-spec weighted medicine balls, push/pull sleds on VASA turf, and battle ropes to support HYROX-style training and competition preparation.

El Segundo – September 15, 2026 -- JAANUU, the physician-founded medical apparel brand, has expanded its sponsorship deal with the Los Angeles Kings for the 2026-27 NHL season, adding a dedicated Healthcare Professionals Appreciation Night to the partnership.

Kings and JAANUU add themed game night on October 13

The expanded agreement, brokered by AEG Global Partnerships, will see the LA Kings host the Edmonton Oilers at Crypto.com Arena on Tuesday, October 13 at 7:30 p.m. for the inaugural Healthcare Professionals Appreciation Night presented by JAANUU. Every ticketed guest at the game will receive a co-branded foam puck, while JAANUU will run interactive activations, giveaways and contests throughout the arena.

Dallas – September 15, 2026 -- Azzurro Living has entered its first designer partnership in company history, teaming with interior designer Thom Filicia on a new outdoor furniture collection set to debut at High Point Market this October.

Collection launches October 17-21 at High Point Market

The Thom Filicia x Azzurro Living collection will be unveiled at Azzurro Living's Broad Hall showroom, 300 W. Broad Ave., during the High Point Market show running October 17-21, 2026. Product details, imagery and pricing have not yet been announced.