Optimizely Launches AI 'Virtual Teammates' for Marketing Teams
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NEW YORK -- Aug. 31, 2026 -- Optimizely unveiled Virtual Teammates, a lineup of role-specific AI agents designed to work as persistent digital coworkers rather than one-off prompt tools, at its Opticon conference on Aug. 31, 2026.
The launch responds to a fragmentation problem the company documented in a global study of more than 2,000 B2B marketing leaders: 81% said they personally switch between two or more disconnected AI tools weekly, and 19% juggle four or more. Optimizely CEO Alex Atzberger framed the shift as a departure from task-based automation. "A Virtual Teammate learns how your organization works once, then keeps going," he said, calling it the biggest advance since AI agents first appeared in marketing software.