Atlanta – October 12, 2026 -- Syrenis, an enterprise consent and preference management vendor, has been named a Niche Player in the 2026 Gartner Magic Quadrant for Privacy UX, the first Magic Quadrant Gartner has published for the Privacy UX market.
Gartner published the report on 6 October 2026. The authors are Shadrock Roberts, Stefan Dumitrescu and Bernard Woo.
Gartner defines privacy UX as the parts of a privacy program that directly touch individuals
For enterprise marketing teams, customer consent determines how much customer data they can use. That information is typically scattered across CRM, marketing automation, web and data platforms. According to Syrenis, the result is stalled campaign reviews, audiences cut back to whatever feels safe, and the same usage question raised by every new channel.
Syrenis Platform records consent by purpose, channel and brand
The Syrenis Platform keeps each consent and preference record in sync across the systems where campaigns are built. Global enterprises in automotive, pharmaceuticals and life sciences use it to run multi-brand, multi-jurisdiction preference programs from a single source of truth.
Syrenis CEO Adam Binks said most marketing leaders cannot say with confidence which customer data they are cleared to use, and that this uncertainty costs them growth. He said the company views the Niche Player placement as a reflection of its narrow focus, and that it will keep investing there.
Syrenis opens a dedicated U.S. go-to-market team in Atlanta in 2026
The company expanded into North America in 2026. The Atlanta team serves enterprises managing consent across multiple brands and jurisdictions.
Gartner states that it does not endorse any vendor depicted in its publications and does not advise technology users to select only vendors with the highest ratings. It describes its publications as opinion rather than statements of fact.