Syrenis Named Niche Player in First Gartner Privacy UX Quadrant
Atlanta – October 12, 2026 -- Syrenis, an enterprise consent and preference management vendor, has been named a Niche Player in the 2026 Gartner Magic Quadrant for Privacy UX, the first Magic Quadrant Gartner has published for the Privacy UX market.
Gartner published the report on 6 October 2026. The authors are Shadrock Roberts, Stefan Dumitrescu and Bernard Woo.
Gartner defines privacy UX as the parts of a privacy program that directly touch individuals
For enterprise marketing teams, customer consent determines how much customer data they can use. That information is typically scattered across CRM, marketing automation, web and data platforms. According to Syrenis, the result is stalled campaign reviews, audiences cut back to whatever feels safe, and the same usage question raised by every new channel.