SHERIDAN, WYOMING - April 14, 2026 - Spanish Broadcasting System (OTC Pink: SBSAA), the Miami-headquartered diversified broadcasting company, has announced a global partnership with PRISA and Caracol Radio to expand its U.S. media footprint, aligning three of the most prominent Spanish-language media organizations in a joint distribution effort. The announcement sits alongside a cluster of concurrent moves: a streaming distribution deal with the Roku Channel, first-time entry into the Texas radio market, a new Florida station launch, and the sale of its Puerto Rico television property. Founded in 1983 and publicly listed since 1999, SBS now operates across nine major U.S. markets. The combined activity represents one of the more concentrated periods of strategic repositioning in the company's recent history.
Business Impact
The global partnership with PRISA and Caracol Radio creates a cross-organizational pipeline connecting SBS's U.S. station network to two internationally established Spanish-language media groups. For national advertisers targeting U.S. Hispanic demographics, the alignment of these three operators broadens the addressable inventory base across broadcast and digital platforms. SBS also partnered with the Roku Channel to livestream its LaMusica TV service, connecting the company's music-focused digital television brand to one of the most widely distributed streaming platforms in the United States. Together, these two agreements signal a deliberate move toward multi-platform reach, pairing legacy broadcast assets with streaming distribution and international content relationships.
Station Launches and Market Entry
SBS entered the Texas market for the first time with the launch of KROI-FM as La Ley 92.1 FM in Houston. The station subsequently ranked in the top four of Houston's general market, a performance threshold that supports rate card credibility across both Hispanic-targeted and crossover advertising categories. In Florida, SBS launched WSUN-FM as El Nuevo Zol 97.1 in Tampa, extending the company's existing presence in Miami and Orlando to a third Florida market. AIRE Radio Networks, operating within the SBS portfolio, also announced the syndication of El Show de Raúl Brindis, adding a content distribution layer to the broader radio network offering.
Portfolio Adjustments
SBS sold its Puerto Rico television property to Christian Media Group, a divestiture that reduces the company's television footprint while keeping its core radio, digital, and live events segments intact. The exit from Puerto Rico TV sharpens operational focus on the formats driving the company's current growth agenda-radio, streaming, and content partnerships. SBS's live events division remains active, having produced CUBATONAZO 2023, staged at Hard Rock Live and positioned as the largest Cuban music event in its format. The division provides a live revenue stream and audience engagement layer that distinguishes SBS from pure-play radio operators.
U.S. Hispanic Market Positioning
SBS now operates in nine markets: Miami, New York, Los Angeles, San Francisco, Chicago, Puerto Rico, Orlando, Tampa, and Houston. Its brand portfolio includes the El Zol Family of stations, LaMusica TV, and digital platforms distributed through mobile applications. The company competes for national and local advertising budgets directed at U.S. Hispanic audiences, a segment that has grown in commercial relevance across major metropolitan areas. The coordinated moves-global alliance, streaming deal, new Texas and Florida stations, and the Puerto Rico TV divestiture-constitute a reconfiguration of SBS's distribution reach and revenue mix that positions the company differently than it was structured only months prior.
Key facts:
- SBS (OTC Pink: SBSAA) founded 1983, headquartered Miami, FL; publicly listed since 1999
- Global partnership announced with PRISA and Caracol Radio to expand U.S. media footprint
- Roku Channel partnership established for LaMusica TV livestreaming
- KROI-FM La Ley 92.1 FM in Houston debuted in top-four Houston general market ranking
- Puerto Rico TV property sold to Christian Media Group
- SBS operates across nine U.S. markets including New York, Los Angeles, Chicago, Tampa, and Houston