Market Trends & Strategy

SHERIDAN, WYOMING – November 1, 2025 – The 26th International BHB Congress will convene Germany’s DIY and home improvement leaders at the World Conference Center Bonn on November 26–27, 2025, pairing board-level strategy sessions with hands-on masterclasses spanning AI, logistics, retail media, and circular economy. A gala aboard the MS RheinMagie on November 26 includes the presentation of the DIY-Lifetime Award, underscoring the event’s status as the sector’s flagship gathering.

SHERIDAN, WYOMING – October 22, 2025 – As retail advertising continues its digital evolution, German retailers are shifting their budgets decisively away from traditional print and toward data-powered, personalized digital campaigns. According to the new EHI Marketing Monitor 2025–2028, digital channels now capture nearly 44% of total advertising spend — signaling a structural realignment that places data management and artificial intelligence (AI) at the core of retail marketing strategies.

SHERIDAN, WYOMING – October 22, 2025 – After two years of stagnation, Germany’s online retail sector is back on a growth path. The EHI and ECDB E-Commerce Market Germany 2025 study reports that the 1,000 largest B2C online shops increased their combined net e-commerce revenues from €77.5 billion in 2023 to €80.4 billion in 2024 — a 3.8% nominal rise (3.0% in real terms). Analysts now forecast a further 5.3% gain for 2025, signaling renewed momentum across Europe’s largest digital retail market.