Saitama, Japan – – September 30, 2026 -- The Saitama Prefectural Government has released a new promotional video and brochure targeting international buyers to expand exports of SAYAMA-CHA, one of Japan's three finest green teas.
Saitama Targets Global Buyers Under "Saitama's Finest Produce" Tagline
The prefecture is positioning SAYAMA-CHA for lifestyle and beverage companies abroad, using official media assets to build brand recognition in export markets. The campaign includes a YouTube video and a downloadable PDF brochure aimed at global trade audiences.
Sayama Hills' Extreme Climate Swings Drive Tea Quality
Grown 30 kilometers from central Tokyo, tea in the Sayama Hills region is shaped by temperature swings from 35 degrees Celsius in summer to near minus 10 degrees Celsius in winter. This variation produces thicker tea leaves and higher umami concentration in fresh sprouts, according to the prefecture.
Proprietary Roasting Technique "Sayama-bi-ire" Defines Flavor Profile
The tea's signature depth and mellow sweetness come from a distinctive roasting method called Sayama-bi-ire, used to finish top-grade SENCHA. The technique is central to SAYAMA-CHA's reputation, summarized in the phrase "SAYAMA-CHA for the Flavor."
Multigenerational Family Farms Control Full Production Chain
Many SAYAMA-CHA producers are family-run single-estate operations that manage cultivation, processing, and retail internally. Producers refine flavor profiles with each harvest cycle, the prefecture said.
Brewing Method Calls for Water Cooled to 80 Degrees Celsius
The prefecture's materials detail a specific brewing process, steeping leaves in water cooled to roughly 80 degrees Celsius to extract concentrated umami through the final drop.