Saitama Launches Global Campaign to Export Premium SAYAMA-CHA Tea
Saitama, Japan – – September 30, 2026 -- The Saitama Prefectural Government has released a new promotional video and brochure targeting international buyers to expand exports of SAYAMA-CHA, one of Japan's three finest green teas.
Saitama Targets Global Buyers Under "Saitama's Finest Produce" Tagline
The prefecture is positioning SAYAMA-CHA for lifestyle and beverage companies abroad, using official media assets to build brand recognition in export markets. The campaign includes a YouTube video and a downloadable PDF brochure aimed at global trade audiences.
Sayama Hills' Extreme Climate Swings Drive Tea Quality
Grown 30 kilometers from central Tokyo, tea in the Sayama Hills region is shaped by temperature swings from 35 degrees Celsius in summer to near minus 10 degrees Celsius in winter. This variation produces thicker tea leaves and higher umami concentration in fresh sprouts, according to the prefecture.