Expansion Revenue Hits 40% of New ARR, Pushing CS Platforms Beyond Churn
Global – October 12, 2026 -- Expansion revenue now accounts for 40% of all new annual recurring revenue (ARR), up five points in a single year, according to Benchmarkit's 2025 SaaS Performance Metrics report. ChurnZero cites the figure to argue that customer success (CS) platforms must do more than stop churn.
ChurnZero says CRM health status is a guess, not a measurement
ChurnZero argues that a green status in a CRM does not show which features a customer uses or how usage compares with expectations. Renewal conversations then rest on what the vendor wants to sell rather than what the customer needs.
The company's platform includes a native license utilization field that tracks usage against what the customer purchased. Real-time, data-driven health scores replace CRM health fields based on gut feeling. AI-driven relationship scores scan every engagement for a qualitative read on customer priorities.