Sacramento, Calif. – September 20, 2026 -- NorCal Auto Group, a Potamkin Automotive Group company operating three Hyundai dealerships in the Sacramento region, has pushed its cumulative contributions to Hyundai Hope on Wheels past $4 million since the pediatric cancer research program launched in 1998.
Three dealerships raised $50,000, matched to $100,000 for UC Davis cancer center
Roseville Hyundai, Folsom Lake Hyundai and Elk Grove Hyundai contributed $50,000 directly to the UC Davis Comprehensive Cancer Center earlier this year. Hyundai Hope on Wheels matched the gift, bringing the total donation to $100,000. The dealer group organized a check presentation marking the contribution at a Sacramento Republic FC match on May 2.
Dealer group joined national check presentation at UCSF Benioff Children's Hospital
On September 9, NorCal Auto Group attended a Hyundai Hope on Wheels check presentation at UCSF Benioff Children's Hospital in San Francisco, hosted by Hyundai Motor America. In July, the group also took part in the Sacramento Handprint Ceremony at UC Davis, where children being treated for cancer place painted handprints on a Hyundai vehicle.
Hyundai Hope on Wheels has directed $300 million to pediatric cancer research since 1998
Supported by Hyundai Motor America and more than 855 dealers nationwide, the program has helped improve outcomes for more than 40,000 children since its founding. A child is diagnosed with cancer every 36 minutes in the United States, according to the organization.
2026 campaign expands handprint ceremonies and blood drives nationwide
Hyundai Motor America has launched The Mark of a Warrior, a national campaign supporting Hyundai Hope on Wheels that reframes the program's handprint symbol as an emblem of strength and resilience. Through September and beyond, the organization is holding roughly 42 handprint ceremonies, check presentations and Warrior Gown deliveries, alongside more than 100 community blood drives.
"Potamkin Auto Group is grateful to have the opportunity to continue our family's legacy of philanthropy by partnering with Hyundai, UC Davis, and UCSF Benioff Children's Hospital," said Cole Potamkin, CEO of Potamkin Auto Group. "Supporting pediatric cancer research and care is one of the most meaningful ways we can give back to our local communities."
Potamkin's Hyundai dealerships have supported Hyundai Hope on Wheels since the program's founding year in 1998.