Hyundai Motor America

Hyundai Extends Atlanta Braves Sponsorship Through 2029 Season

Fountain Valley, Calif. – September 22, 2026 -- Hyundai has renewed and extended its sponsorship of the Atlanta Braves through the 2029 season, continuing a partnership that began in 2014 and has spanned the franchise's entire tenure at Truist Park and The Battery Atlanta.

Hyundai retains stadium signage and broadcast sponsorships at Truist Park

The renewed deal keeps Hyundai visible through outfield wall placements in Left Field and seating bowl signage behind the Visitors Dugout, seen by fans during TV broadcasts and in-stadium attendance. Hyundai remains the presenting sponsor of the Braves Radio Network's Sunday broadcasts, which reach 170 markets across eight states, described as the largest radio network in professional sports, as well as BravesVision, the team's owned television network.

Potamkin's NorCal Hyundai Group Tops $4M in Cancer Research Giving

Sacramento, Calif. – September 21, 2026 -- NorCal Auto Group, a Potamkin Automotive Group company operating three Hyundai dealerships in the Sacramento region, has pushed its cumulative contributions to Hyundai Hope on Wheels past $4 million since the pediatric cancer research program launched in 1998.

Three dealerships raised $50,000, matched to $100,000 for UC Davis cancer center

Roseville Hyundai, Folsom Lake Hyundai and Elk Grove Hyundai contributed $50,000 directly to the UC Davis Comprehensive Cancer Center earlier this year. Hyundai Hope on Wheels matched the gift, bringing the total donation to $100,000. The dealer group organized a check presentation marking the contribution at a Sacramento Republic FC match on May 2.

Hyundai Launches $2M+ Pediatric Cancer Campaign With Scarlett Johansson

United States – September 15, 2026 -- Hyundai Motor America has committed more than $300 million to pediatric cancer research since 1998 through its Hope on Wheels program, a figure the automaker is now amplifying with a new national campaign, The Mark of a Warrior, timed to National Childhood Cancer Awareness Month in September.

Hyundai ties campaign launch to a diagnosis every 36 minutes

One child is diagnosed with cancer every 36 minutes in the United States, according to Hyundai, underscoring the urgency behind a 28-year fundraising effort that has supported research benefiting more than 40,000 children. The company, its dealer network and buyers of every new Hyundai fund the program.