Mesa, Ariz. – September 07, 2026 -- Arizona Athletic Grounds (AAG) has signed a seven-year, multimillion-dollar Founding Partnership naming PepsiCo the official soft drink partner of its 275-acre Mesa campus.
PepsiCo's beverage portfolio takes over concessions across a 275-acre campus
Under the agreement, PepsiCo brands including Gatorade, Pepsi, Mountain Dew, Starry, Aquafina, LIFEWTR, Starbucks, Celsius, Alani Nu and Rockstar Energy will be served at concessions, three fieldhouses, the sports bar, food court, performance center and all outdoor competition venues at AAG. The deal also includes signage, digital and IPTV inventory, and year-round activation rights at AAG tournaments.
AAG draws nearly 3 million visitors annually as national event traffic grows
AAG welcomed nearly 3 million visitors in 2025 and 1.8 million so far in 2026, a 6% increase. The complex, which has more than 150 fields and courts and 500,000 indoor square feet, has hosted the PPA Tour, MLS NEXT, Tribe Basketball, Major League Pickleball, Nike EYBL, USA Basketball and Special Olympics Arizona, and is serving as a 2026 FIFA World Cup Base Camp for the Türkiye Men's National Soccer Team.
AAG CEO says the investment keeps facility pricing competitive
"Partnering with PepsiCo, the iconic brand known around the world, will help to further enhance the athlete and fan experience at AAG,