PepsiCo Signs Multimillion-Dollar 7-Year Deal With Arizona Athletic Grounds
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Mesa, Ariz. – September 07, 2026 -- Arizona Athletic Grounds (AAG) has signed a seven-year, multimillion-dollar Founding Partnership naming PepsiCo the official soft drink partner of its 275-acre Mesa campus.
PepsiCo's beverage portfolio takes over concessions across a 275-acre campus
Under the agreement, PepsiCo brands including Gatorade, Pepsi, Mountain Dew, Starry, Aquafina, LIFEWTR, Starbucks, Celsius, Alani Nu and Rockstar Energy will be served at concessions, three fieldhouses, the sports bar, food court, performance center and all outdoor competition venues at AAG. The deal also includes signage, digital and IPTV inventory, and year-round activation rights at AAG tournaments.