Los Angeles – October 15, 2026 -- Pacsun has generated more than $2 million for Selena Gomez's Rare Impact Fund since 2024 and will donate up to a further $300,000 from sales of its newest Rare DNM Edit, which launches October 29.
Pacsun sponsors the Rare Impact Fund Benefit for a third consecutive year
The specialty retailer was an official sponsor of the fourth annual Rare Impact Fund Benefit: A Night of Radiance & Reflection, held October 14 at the Hollywood Palladium in Los Angeles. The event raised more than $2 million through live silent auctions and an evening of giving, supporting the Fund's goal of mobilizing $100 million for youth mental health services and education globally.
Pacsun hosted a gifting experience at the event. Attendees selected pieces from the upcoming holiday collection ahead of its public release.
Rare DNM Edit donation is capped at $300,000 and excludes six states
The newest Rare DNM Edit launches October 29 at select Pacsun stores and online. Pacsun will donate 10% of sales from each Rare DNM Edit style purchased to the Fund, up to $300,000. Massachusetts, Alabama, Illinois, South Carolina, Mississippi and Hawaii are excluded from the promotion.
The first Rare DNM Edit debuted at the 2024 Benefit. The collaboration has since expanded through new collections and initiatives.
Pacsun's 2026 Youth Report finds 59% of respondents prioritize mental health
The report, conducted with GlobalData, surveyed more than 6,000 people aged 11-24 in the United States. It found that 59% named being mentally healthy as a life goal they hope to achieve by age 35.
"Our Youth Report reinforces something we've heard directly from young people for years: mental wellbeing is a priority," said Brieane Olson, CEO of Pacsun.
Gomez launches Katherine Short Legacy Award at the Benefit
Gomez introduced the inaugural Katherine Short Legacy Award, created in memory of Martin Short's daughter, to honor long-term commitment to mental health and community. The first recipient was La Familia Counseling Center, recognized for more than five decades of service.
Sean Hayes emceed the evening. Gomez and Rare Impact Fund President Elyse Cohen delivered remarks, and Bella Kay and Leon Bridges performed. Cohen also serves as Chief Impact Officer at Rare Beauty.