Pacsun Tops $2M for Rare Impact Fund, Sets $300K Donation Cap
Los Angeles – October 15, 2026 -- Pacsun has generated more than $2 million for Selena Gomez's Rare Impact Fund since 2024 and will donate up to a further $300,000 from sales of its newest Rare DNM Edit, which launches October 29.
Pacsun sponsors the Rare Impact Fund Benefit for a third consecutive year
The specialty retailer was an official sponsor of the fourth annual Rare Impact Fund Benefit: A Night of Radiance & Reflection, held October 14 at the Hollywood Palladium in Los Angeles. The event raised more than $2 million through live silent auctions and an evening of giving, supporting the Fund's goal of mobilizing $100 million for youth mental health services and education globally.
Pacsun hosted a gifting experience at the event. Attendees selected pieces from the upcoming holiday collection ahead of its public release.