Audience Measurement

United States – October 23, 2026 -- Nielsen is positioning Nielsen ONE as a single platform that combines audience definition, cross-media measurement, TV and streaming metrics, and audio measurement, according to its current product catalog.

Advanced Audiences integrates first- and third-party data into media plans

Nielsen Advanced Audiences lets advertisers fold first- and third-party audiences into both media planning and measurement. Nielsen says the tool lets clients define, plan and measure audiences across platforms and devices, beyond age and gender.

The consumer research side includes syndicated and custom studies under the Consumer & Media View heading. Scarborough supplies local and national data on behaviors, media and demographics.

United States – October 23, 2026 -- Nielsen's The Gauge now reports a quarterly Ad Supported Gauge for Q1 2026, measuring the share of U.S. TV viewing that is ad supported across total day among Persons 2+, alongside its monthly platform and distributor breakdowns.

Nielsen splits ad-supported TV viewing by category for Q1 2026

The quarterly view contains two components: the Ad Supported Share of TV and the Category Share of Ad Supported TV. Both cover Q1 2026 on a total-day basis for Persons 2+. The monthly Gauge separately tracks viewing by platform and by media distributor.

Two separately weighted panels feed the data

Nielsen builds the Gauge from two panels. Streaming data comes from a subset of Streaming Meter-enabled TV households within the National TV panel. Broadcast, cable and total usage come from Nielsen's overall TV panel.