Two Decades of Innovation: The 38th IAW Trade Fair Opens Its Doors to Global Retail Promotions
SHERIDAN, WYOMING – March 10, 2025 - Meta Description: Discover the 38th International Trade Fair for Retail Promotions and Imports in Cologne—a two-decade legacy event showcasing innovative exhibitors, diverse product offerings, and a dynamic e-commerce programme for global trade professionals.
The 38th edition of the International Trade Fair for Retail Promotions and Imports (IAW) marks a significant milestone as it celebrates two decades of groundbreaking innovation. Scheduled to take place from 11 to 13 March 2025 at Cologne’s Koelnmesse trade fair centre, this major B2C event continues to set industry benchmarks, drawing an impressive number of trade visitors and exhibitors from across the globe.