Phuket – November 12, 2026 -- Thailand's wellness economy reached $46.5 billion in 2025, with wellness real estate surging 66.7% to $1.2 billion, according to new Global Wellness Institute (GWI) data released at the 20th anniversary Global Wellness Summit in Phuket.
Overall growth slowed to 8.8% in 2025, from 11.6% in 2024, 16.9% in 2023 and 15.3% in 2022. GWI attributes the earlier double-digit rates to post-pandemic recovery after declines in 2020 and 2021. Thailand now ranks as the world's 26th largest wellness economy and the ninth largest in Asia-Pacific.
Wellness real estate becomes Thailand's fastest-growing wellness sector
The 66.7% expansion between 2024 and 2025 ranks first in Asia-Pacific and 11th globally for wellness real estate growth. GWI links the surge to wellness features moving into residential communities, hospitality developments and the built environment.
Thermal and mineral springs grew 12.9%, ranking fourth in Asia-Pacific and 17th globally for growth.
Spas, nutrition and beauty post double-digit gains
- Spas: up 19.6% to $2.3 billion, ranking 12th in Asia-Pacific for growth and 18th globally for market size.
- Healthy eating, nutrition and weight loss: up 14.4% to $10.7 billion, ranking sixth in Asia-Pacific for growth.
- Personal care and beauty: up 11.4% to $7.6 billion, ranking third in Asia-Pacific for growth.
Wellness tourism remains the largest segment at $14.5 billion
Wellness tourism is Thailand's biggest wellness sector and ranks 15th globally by market size. The country logged 17.5 million inbound and domestic wellness trips in 2025.
BDMS targets residential wellness with Bangkok complex opening in 2030
The research falls under GWI's Geography of Wellness initiative and was funded through GWI's partnership with BDMS Wellness Clinic. Bangkok Dusit Medical Services (BDMS) operates 25 BDMS Wellness Clinic branches, which it describes as Thailand's largest wellness clinic network.
Dr. Tanupol Virunhagarun, CEO of Group 8 at BDMS, said the group wants to establish Thailand as a global wellness hub by applying scientific wellness across the industry. He also said BDMS is committed to training a wellness workforce able to put scientific evidence into practice and track health outcomes.
BDMS plans to carry its personalized preventive-care model into housing through WellEra, a Bangkok wellness complex due to open in full in 2030. Design priorities include better indoor air quality and lighting, and easier access to personalized preventive care for residents.
GWI chair and CEO Susie Ellis said Thailand is embracing wellness in ways that "extend far beyond the traditional retreat or resort." The Summit runs November 10-13, 2026, under the theme 'The Science, Art and Soul of Wellness.'